FirstEnergy Stadium renovation
Throughout Phase I of the two-year renovation project, the Browns emphasized elevating the fan experience and strengthening the team’s home field advantage, led by the Dawg Pound. During one of the NFL’s most extensive construction projects to take place over one offseason, the team erected two new Daktronics video boards nearly triple the size of the old units; added modernized LED monitors and ribbon boards; installed a state-of-the-art audio system; increased the lower-bowl seating capacity to improve sightlines; created fan decks to engage the Dawg Pound; and built two new escalators in each end zone, which will be fully accessible for the regular season to support stadium ingress and egress.
The Browns will also provide all fans a taste of Cleveland at FirstEnergy Stadium, extending the dining selections of local celebrity chefs Chris Hodgson, Jonathan Sawyer, Michael Symon and Rocco Whalen to general concession areas. In addition to the B Spot and Great Lakes Cheesesteaks stands, located in the west and east end zones, respectively, the team will implement new concession portables during the regular season that offer unique items from Hodgson’s Downtown Dogs, Sawyer’s Sausage & Peppers and Whalen’s Great Lake Cheesesteaks.
In Phase II of the renovation project, to be completed prior to the 2015 season, the club will focus on general admission concessions, emphasizing local offerings; modernized club seats, suites and premium areas; new hospitality and fan engagement locations; and dramatic graphics throughout the concourses and the stadium’s exterior.
Via Cleveland Browns